Investment in Electronic Commerce: Financial Perspectives and Profit Conditions

Report, Preprint OPEN
Bergendahl, Göran;
(2002)
  • Subject: Business studies | Electronic commerce; investment sequencing; cornerstones of profitability; customer | Electronic commerce; investment sequencing; cornerstones of profitability; customer base; costumer retention; case studies

Electronic Commerce ("eCommerce") is a concept for trade based upon products and services that are being marketed, contracted, and paid for over the Internet. Consequently, electronic commerce demands for the investment in computer systems, marketing, lo... View more
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