The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan : Findings of a Baseline Survey

Preprint OPEN
Irfan Amir; Farrah Arif;
  • Subject: Marketing Practices in Pakistan, Marketing Sophistication, Marketing Benchmarking, Marketing Practices in Multinational Companies (MNCs) in Pakistan
    • jel: jel:M31 | jel:M16 | jel:M30

The objective of this research is to assess the state of marketing practices in leading multi-national companies operating in the country and their local competitors. This paper presents the findings of the first phase of the study. These findings are based on personal ... View more
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