THE PROTECTION OF THE CONSUMERS’ RIGHTS REGARDING ONLINE MISLEADING AND COMPARATIVE ADVERTISING IN THE CONTEXT OF THE EUROPEAN UNION STRATEGY

Article OPEN
GHEORGHE ORZAN; OTILIA-ELENA PLATON; IRINA IOSUB; VALENTINA-DANIELA CONSTANTIN;
(2014)
  • Journal: Constatin Brancusi University of Targu Jiu Annals - Economy Series, volume 2, issue April, pages 13-22
  • Subject: misleading advertising, comparative advertising, online advertising, protection of consumers’ rights, unfair commercial practices.

The development of the Internet as a new communication medium between companies and consumers has outlined in time a number of unique benefits for the marketing promotional strategy, but it also outlined several disadvantages often related to the violation of the consum... View more
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    14 references, page 1 of 2

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