Customer Relationship Management through Mobile Technologies: Exploratory Study on Indian Youth

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Arpita Khare ; Sapna Rakesh (2012)
  • Journal: International Journal of Information Systems and Social Change (IJISSC), volume 3, issue 4 October, pages 65-83
  • Related identifiers: doi: 10.4018/jissc.2012100105

Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized products and services.... View more
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