publication . Article . 2012

IBF: An Integrated Business Framework for Virtual Communities

Fernando Ferri; Alessia D’Andrea; Patrizia Grifoni;
Open Access
  • Published: 01 Jan 2012 Journal: Journal of Electronic Commerce in Organizations (JECO), volume 10, issue 1 January, pages 1-13
Abstract
The paper provides an integrated business framework for Business-to-Business, Business-to-Consumer and Consumer-to-Consumer Virtual Communities. The framework involves internal and external factors. Internal factors that include: market analysis; products/services promotion; development of trust; social influence and Knowledge sharing, differ from the different orientations of the framework, while the external factors involve competitors and technological aspects that, while differing from the framework business orientation, have an important impact on the design and development of the business activities.
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