Predicting Online Purchasing Behavior

Preprint OPEN
W.R BUCKINX ; D. VAN DEN POEL (2003)
  • Subject: Marketing; Forecasting; E-commerce; Classification; Clickstream data; Customer Relationship Management

This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward v... View more
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