Food value chain analysis: A review of selected studies for Pakistan and guidelines for further research

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ul Haq, Zahoor (2012)
  • Subject: value chain, Food production, Food marketing, marketing channels,

The study of value chains comprises of two key concepts: value and chain. The term value is synonym to “value added†in the Value Chain Analysis (VCA) as it characterizes the incremental value of a resultant product produced from processing of a product. For agricultural products, value addition can also take place through differentiation of a product based on food safety and food functionality. Price of the resultant product shows its incremental value. The term chain refers to a supply chain indicating the process and the actors involved in the life cycle (from conception to disposal) of a product (Hawkes and Ruel, 2011). Hence, Kaplinsky and Morris (2001, pg. 4) defines VCA as study of the “full range of activities which are required to bring a product or service from conception, through the different phases of production (involving a combination of physical transformation and the input of various producer services), delivery to final consumers, and final disposal after use†. Sanogo (2010) in addition to the movement of a product from one stage to another and identification of the actors, firms and their services, also adds analysis of the institutional support to production at various stages to VCA.
  • References (30)
    30 references, page 1 of 3

    In yet, another study Gómez et al. (2011), added to the list of Sanogo (2010). Their best practices include the following.

    Agribusiness Development and Diversification Project. (2008). Participatory rapid horticulture appraisal of Sindh Banana, Dates, Guava, Mango, and Chilies. Agribusiness Support Fund, Asian Development Fund, and Government of Pakistan.

    Ahmad, S., Saddozai, K. N., Khan, M., & Afridi., G. S. (2008.). Cherry marketing system in Gilgit district Northern Areas of Pakistan. Sarhad Journal of Agriculture, 24 (4), 771-777.

    Aujla, K. M., Shah, N. A., Ishaq, M., & Fraooq, A. (2011). Post-harvest losses and marketing of grapes in Pakistan. Sarhad Journal of Agriculture, 27 (3), 485-490.

    Bachev, Hrabrin. (n.d.) Dairy value chain management in Bulgaria. Institute of Agricultural Economics, 125 Tzarigradsko Shose Blvd., Blok 1, 1113, Sofia, Bulgaria.

    Cadilhon, J. P. Moustier, N. Poole, P. Tam and A. Fearne. (2006). Traditional vs. modern food systems? Insights from vegetable supply chains to Ho Chi Minh City (Vietnam). Development Policy Review, 24 (1): 31-49.

    Gómez, I, C. Barrett, L. Buck, H. De Groote, S. Ferris, H. Gao, E. McCullough, D. Miller, H. Outhred, A. Pell, T. Reardon, M. Retnanestri, R. Ruben, P. Struebi, J. Swinnen, M. Touesnard, K. Weinberger, J. Keatinge, M. Milstein, and R. Yang. (2011). Research principles for developing country food value chains. Science, 332:1154-55.

    Government of Pakistan. (2011). Economic survey of Pakistan. Government of Pakistan, Ministry of Finance, Islamabad.

    Grunert, Klaus, L. Jeppesen, K. Jespersen, Anne-Mette Sonne, K. Hansen, T. Trondsen, J. Young. (2005). Market orientation of value chains: A conceptual framework based on four case studies from the food industry. European Journal of Marketing, 39 (5): 428 - 455.

    Khushk, A. M., Lashari, M. I., & Aslam, M. (2003). Constarints and oppurtunities in mango production and marketing in Sindh. Technology Transfer Institute, Pakistan Agricultural Research Council. Sindh: Social Sciences Division.

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