publication . Article . 1990
Improving Channel Coordination Through Franchising
Rajiv Lal;
Open Access
- Published: 01 Jan 1990 Journal: Marketing Science, volume 9, pages 299-318 (issn: 0732-2399, eissn: 1526-548X,
Copyright policy)
- Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
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publication . Article . 1990
Improving Channel Coordination Through Franchising
Rajiv Lal;