CONCEPTUALIZING THE CO-CREATION OF COMPETITIVE ADVANTAGE IN TECHNOLOGY-INTENSIVE B2B MARKETS: AGENT-BASED MODELING APPROACH
MARKUS A. JÄÄSKELÄINEN
JUHA J. HINKKANEN
International Journal of Innovation Management,
Competitive advantage, cooperation, buyer–supplier, customer–supplier, resource-based view, strategic management, agent-based modeling
The importance and challenges of supplier–customer cooperation has been widely recognized in the academic literature but the dynamics of such relationship remain understudied. We do not yet fully understand how customer–supplier relationship should be pursued in order t...