CONCEPTUALIZING THE CO-CREATION OF COMPETITIVE ADVANTAGE IN TECHNOLOGY-INTENSIVE B2B MARKETS: AGENT-BASED MODELING APPROACH

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MARKUS A. JÄÄSKELÄINEN ; SAMULI KORTELAINEN ; JUHA J. HINKKANEN (2013)
  • Journal: International Journal of Innovation Management, volume 17, issue 3, pages 1,340,008-1
  • Subject: Competitive advantage, cooperation, buyer–supplier, customer–supplier, resource-based view, strategic management, agent-based modeling

The importance and challenges of supplier–customer cooperation has been widely recognized in the academic literature but the dynamics of such relationship remain understudied. We do not yet fully understand how customer–supplier relationship should be pursued in order t... View more
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