MARKETING RESPONSES TO CHANGING CONSUMER PREFERENCES IN THE FRESH BEEF INDUSTRY

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Procopio, Mary Elizabeth;
(1990)
  • Subject: Food Consumption/Nutrition/Food Safety, Marketing,

The fresh meat industry is changing the way it markets its products. The decline in red meat consumption that has resulted from greater consumer concerns about the "healthfulness" of red meat, coupled with changes in consumer lifestyles emphasizing a need for convenienc... View more
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