publication . Other literature type . Preprint . 1990

MARKETING RESPONSES TO CHANGING CONSUMER PREFERENCES IN THE FRESH BEEF INDUSTRY

Procopio, Mary Elizabeth; Procopio, Mary Elizabeth;
English
  • Published: 01 Jan 1990
  • Publisher: Unknown
Abstract
The fresh meat industry is changing the way it markets its products. The decline in red meat consumption that has resulted from greater consumer concerns about the "healthfulness" of red meat, coupled with changes in consumer lifestyles emphasizing a need for convenience is contributing to the diminishment of "commodity selling" in favor of a true "marketing" approach (Pierson and Allen, 1986). In a traditional industry such as meats, the shift from a commodity-selling perspective (i.e., selling of homogeneous goods) to a marketing (i.e., selling of homogeneous goods) to a marketing (i.e., marketing of differentiated goods) perspective is a slow transition. The ...
Subjects
free text keywords: Food Consumption/Nutrition/Food Safety, Marketing,, Food Consumption/Nutrition/Food Safety, Marketing
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publication . Other literature type . Preprint . 1990

MARKETING RESPONSES TO CHANGING CONSUMER PREFERENCES IN THE FRESH BEEF INDUSTRY

Procopio, Mary Elizabeth; Procopio, Mary Elizabeth;