Impacts from Region-of-Origin Labeling on Consumer Product Perception and Purchasing Intention – Causal Relationships in a TPB based Model

Preprint OPEN
Lorenz, Bettina A.; Hartmann, Monika; Simons, Johannes;
(2014)
  • Subject: RoO labelling, Theory of Planned Behavior, Consumer preferences, Consumer/Household Economics,

In this study, an extended TPB model is set up for purchasing behaviour of regional pork. It refers to research on organic food purchasing and on influences from region-of-origin labelling on product evaluation. Besides cognitive attitudes, subjective norms and perceive... View more
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