INTEGRATING VISUALIZATION AND MULTI-ATTRIBUTE UTILITY THEORY FOR ONLINE PRODUCT SELECTION

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CHUREE THEETRANONT; PETER HADDAWY; DONYAPRUETH KRAIRIT;
(2007)
  • Journal: International Journal of Information Technology and Decision Making,volume 6,issue 4,pages723-750
  • Subject: Visualization, multi-attribute utility theory, choice assistance, online shopping, usability evaluation

Effectively selling products online is a challenging task. Today's product domains often contain a dizzying variety of brands and models with highly complex sets of characteristics. This paper addresses the problem of supporting product search and selection in domains c... View more
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