An Empirical Analysis of Equilibrium Pricing and Advertising in the Ready-To-Eat Cereal Market

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Michael Cohen; Adam Rabinowitz;
(2012)
  • Subject: Pricing, Informative and Persuasive Advertising, Demand Estimation, Competition, Advertising Dynamics

We introduce a model of dynamic price and advertising competition and use the model to investigate a popular segment of the Ready-To-Eat Cereal Market. It is well understood that advertising is a key non-price strategic demand determinant in differentiated product marke... View more
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