MOBILE MARKETING - TRENDS ON THE ROMANIAN ADVERTISING MARKET

Article OPEN
Dinu Cristina; Iatagan Mariana; Natalia Manea;
(2010)
  • Journal: Ovidius University Annals, Economic Sciences Series, volume X, issue 1 May, pages 973-978
  • Subject: mobile marketing, advertising,communication channel
    • jel: jel:M37

In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce marketing budgets drastically trying to reduce their costs. For some companies, mobile phone can be a very effective communication channel because mobile adds ... View more
Share - Bookmark