publication . Article . Other literature type . 2011

Individualism–Collectivism in Hofstede and Globe

Paul Brewer; Sunil Venaik;
Open Access
  • Published: 27 Jan 2011 Journal: Journal of International Business Studies, volume 42, issue 3 April, pages 436-445
Abstract
This paper examines the Individualism–Collectivism (I-C) dimension of national culture in the Hofstede and GLOBE models. We identify major contradictions between the two culture models, which result in contradictory relationships with external variables such as economic prosperity. We critically evaluate the content validity of the items used to measure this construct in both models. Based on our analysis, we suggest that Hofstede's Individualism–Collectivism index be relabelled as Self-orientation vs Work-orientation and GLOBE's In-group collectivism as Family Collectivism. We demonstrate how the proposed alternative conceptualizations of the Individualism–Coll...
Subjects
free text keywords: Management of Technology and Innovation, Strategy and Management, Economics and Econometrics, General Business, Management and Accounting, Business and International Management, International business, Marketing, Organizational culture, Collectivism, Economics, International trade, business.industry, business, Hofstede's cultural dimensions theory, Individualism, Social psychology, Globe, medicine.anatomical_structure, medicine, Content validity, Prosperity, media_common.quotation_subject, media_common
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publication . Article . Other literature type . 2011

Individualism–Collectivism in Hofstede and Globe

Paul Brewer; Sunil Venaik;