publication . Article . 2008

PROMOTIONAL STRATEGY OF THE ALBA IULIA FORTRESS

Andreea Muntean; Lucian Marina;
Open Access
  • Published: 01 Jan 2008 Journal: Annales Universitatis Apulensis Series Oeconomica, volume 2, issue 10, pages 60-60
Abstract
The specific character of The Fortress of Alba Iulia results from its value as anelement of historical and cultural patrimony. This value must be kept and brought into prominence,and for this it must be promoted with the help of cultural tourism. This paper presents some issuesregarding the promotional strategy of the Alba Iulia Fortress.
Subjects
free text keywords: promotional strategy, cultural tourism, jel:M
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