PROMOTIONAL STRATEGY OF THE ALBA IULIA FORTRESS

Article OPEN
Andreea Muntean; Lucian Marina;
(2008)
  • Journal: Annales Universitatis Apulensis Series Oeconomica,volume 2,issue 10,pages60-60
  • Subject: promotional strategy, cultural tourism
    • jel: jel:M

The specific character of The Fortress of Alba Iulia results from its value as anelement of historical and cultural patrimony. This value must be kept and brought into prominence,and for this it must be promoted with the help of cultural tourism. This paper presents som... View more
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