RETAIL READY PACKAGING – WHAT'S IN IT FOR FOOD MANUFACTURERS?

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Davor Dujak; Martina Ferencic; Jelena Franjkovic;
(2014)
  • Journal: Business Logistics in Modern Management,volume 14,pages31-42
  • Subject: retail ready packaging, food supply chain management, food production industry, food retail trends

Process of concentration in retail market, as well in Croatia as in other European countries, has insured for retailers stronger negotiating position in fast moving consumer goods supply chain, especially in food chain. Retailers have initiated retail supply chain manag... View more
  • References (36)
    36 references, page 1 of 4

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