Picking up Pawpaws: An Evaluation of Consumer Willingness to Sample Unusual Regional Products

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Yang, Shang-Ho; Woods, Timothy;
  • Subject: farm market, locally produced products, pawpaw, sampling, sorghum syrup, Agribusiness, Consumer/Household Economics, Marketing,

Product sampling is a widely used strategy to introduce consumers to unusual products in an effort to build market penetration and demand. Two products that are especially popular in the mid-south of the U.S. include pawpaw fruits and sorghum syrup. This study examines ... View more
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