Optimal Pricing and Advertising Policies for New Product Oligopoly Models

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Gerald L. Thompson; Jinn-Tsair Teng;
  • Journal: Marketing Science,volume 3,issue 2,pages148-168
  • Related identifiers: doi: 10.1287/mksc.3.2.148
  • Subject: oligopoly, control theory, advertising models, production learning curve, differential games
    arxiv: Computer Science::Computer Science and Game Theory

In this paper our previous work on monopoly and oligopoly new product models is extended by the addition of pricing as well as advertising control variables. These models contain Bass's demand growth model, and the Vidale-Wolfe and Ozga advertising models, as well as th... View more
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