Methods for Determining the Advertising Budget and its Distribution in Different Media

Article OPEN
Serban Comanescu Adrian;
(2014)
  • Journal: Ovidius University Annals, Economic Sciences Series,volume XIV,issue 1 May,pages524-527
  • Subject: consumers, marketers, advertising budget, product
    • jel: jel:M31

The process of determining and establishing the necessary advertising budget is approached based on the situations that precede it. There will be virtually no easy task for marketers, with the risk overvaluation or undervaluation of the budget. To avoid broader range of... View more
  • References (37)
    37 references, page 1 of 4

    MEMBERS: • Professor, PhD. Paolo Andrei, Università degli Studi di Parma, Italy; • Professor, PhD. Stefano Azzali, Università degli Studi di Parma, Italy; • Professor, PhD. Grigore Belostecinic, ASEM Chişinãu, Republic of Moldova; • Professor, PhD. Jacky Mathonnat, L'Universite D'Auvergne, Clermont1, Clermont-Ferrand, France; • Professor, PhD. Viorel Cornescu, University of Bucharest, Romania; • Professor, PhD. Mykhaylo Postan, Odessa National Maritime University, Ukraine; • Associate Professor, PhD. Rose-Marie Borges, Université d'Auvergne, France.

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