publication . Article . Other literature type . 2006

When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption

Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.; Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.;
Open Access
  • Published: 01 Jan 2006
Abstract
From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States.
Subjects
free text keywords: Food Consumption/Nutrition/Food Safety,, Food Consumption/Nutrition/Food Safety

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publication . Article . Other literature type . 2006

When Consumers Diet, Should Producers Care? An Examination of Low-Carb Dieting and U.S. Orange Juice Consumption

Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.; Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.;