publication . Other literature type . Preprint . 2009

Balancing the Tradeoff between Personal Fulfillment and Competitiveness in Venture Creation

Simon Halberstadt; Matthias G. Raith; Thomas Zomack;
  • Published: 01 Jul 2009
  • Publisher: Otto-von-Guericke Universität, Universitätsbibliothek, Magdeburg
Abstract
The fascination of venture creation is associated with an entrepreneur’s opportunity of achieving personal fulfillment. In reality, however, many nascent entrepreneurs discover that much of their original vision is sacrificed in the process of creating a startup. In this paper we address the conflict between the entrepreneur’s fulfillment and the startup’s competitiveness from a negotiationanalytic perspective. We show how the nature of this conflict is transformed in the process of business planning, and we demonstrate how a purely marketoriented focus on expansion serves to enhance personal fulfillment. Our analytical approach has practical implications for bu...
Subjects
free text keywords: Venture Creation, Business Development, Negotiation Analysis

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publication . Other literature type . Preprint . 2009

Balancing the Tradeoff between Personal Fulfillment and Competitiveness in Venture Creation

Simon Halberstadt; Matthias G. Raith; Thomas Zomack;