publication . Other literature type . Article . 2006

Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation

Briggeman, Brian C.; Gunderson, Michael A.; Detre, Joshua D.; Briggeman, Brian C.; Gunderson, Michael A.; Detre, Joshua D.;
English
  • Published: 01 Jan 2006
  • Publisher: Unknown
Abstract
Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture market share, realize first-mover advantages in excess of $2 million, and deter competitor innovation. In addition, the proposed model is flexible enough to be applied in other industries.
Subjects
free text keywords: Product innovation, first-mover advantages, barriers to entry, stochastic simulation, uncertainty, Research and Development/Tech Change/Emerging Technologies,, Research and Development/Tech Change/Emerging Technologies, Product innovation, first-mover advantages, barriers to entry, stochastic simulation, uncertainty
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publication . Other literature type . Article . 2006

Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation

Briggeman, Brian C.; Gunderson, Michael A.; Detre, Joshua D.; Briggeman, Brian C.; Gunderson, Michael A.; Detre, Joshua D.;