Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation

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Briggeman, Brian C.; Gunderson, Michael A.; Detre, Joshua D.;
  • Subject: Product innovation, first-mover advantages, barriers to entry, stochastic simulation, uncertainty, Research and Development/Tech Change/Emerging Technologies,

Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture mar... View more
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