publication . Article . 2011

On Formalization of the Concept of Value Proposition

Marek Winkler; Vladimír Dosoudil;
Open Access
  • Published: 01 Jan 2011 Journal: Service Science, volume 3, issue 3 9, pages 194-205
This paper presents an original description and a semi-formal definition of the concept of a value proposition, which has been so far used in service science rather intuitively. Our approach is based on utility functions and conceptual modelling techniques. The proposed semi-formalization can be exploited to describe services from the point of view of their (potential) utility for their clients. This description can be used especially to organize a service portfolio in an enterprise in a better way, aid in computer-assisted service composition/decomposition, and provide additional criteria for indexing services in a service brokering task. In order to be able to...
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free text keywords: value proposition, utility function, service modelling, service science, Service system, Operations research, Service level objective, Service delivery framework, Service level requirement, Service product management, Knowledge management, business.industry, business, Data as a service, Service design, Service provider, Computer science
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