Customer Experience Management in Retailing

Article OPEN
Kamaladevi B;
(2009)
  • Journal: Romanian Economic Journal, volume 12, issue 34 (4), pages 31-60
  • Subject: Retailing, Customer experience, Retailer, Supply Chain, Macro factors, Consumer buying decision
    • jel: jel:M30

Survival of fittest & fastest is the mantra of today’s business game. To compete successfully in this business era, the retailer must focus on the customer’s buying experience. To manage a customer’s experience, retailers should understand what “customer experience” act... View more
  • References (1)

    Kumar, V., Morris George and Joseph Pancras (2008), “Cross-Buying in Retailing: Drivers and Consequences,” Journal of Retailing, 84 (1), 15- 27.

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