The Adoption and Diffusion of Service Products

Article OPEN
Myung Joong Kwon;
(2003)
  • Subject: Pursuit of Self-interest, Altruistic Behavior, Judiciary and Welfare System
    • jel: jel:O33
    acm: ComputingMilieux_GENERAL

The objective of this paper is to theoretically explore the innovation, adoption and diffusion of service product. A theoretical model of the diffusion of service product is developed that takes account of transportation, waiting and searching casts in the adoption of s... View more
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