publication . Article . 2003

The Adoption and Diffusion of Service Products

Myung Joong Kwon;
Open Access
  • Published: 01 Jan 2003
Abstract
The objective of this paper is to theoretically explore the innovation, adoption and diffusion of service product. A theoretical model of the diffusion of service product is developed that takes account of transportation, waiting and searching casts in the adoption of service product. The main results of the model are; (1) the diffusion of service product is slower than that of the manufacturing equivalent and (2) the delivery or retail distribution service speeds up the diffusion of the manufacture product. The implications of these results are also explored.
Subjects
ACM Computing Classification System: ComputingMilieux_GENERAL
free text keywords: Pursuit of Self-interest, Altruistic Behavior, Judiciary and Welfare System, jel:O33
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