publication . Preprint . 2011

Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity

Tatiana Andreyeva; Inas Rashad Kelly; Jennifer L. Harris;
Open Access
  • Published: 01 Mar 2011
Abstract
There is insufficient research on the direct effects of food advertising on children's diet and diet-related health, particularly in non-experimental settings. We employ a nationally-representative sample from the Early Childhood Longitudinal Survey-Kindergarten Cohort (ECLS-K) and the Nielsen Company data on spot television advertising of cereals, fast food restaurants and soft drinks to children across the top 55 designated-market areas to estimate the relation between exposure to food advertising on television and children's food consumption and body weight. Our results suggest that soft drink and fast food television advertising is associated with increased ...
Subjects
mesheuropmc: digestive, oral, and skin physiology
free text keywords: jel:I1

4 Information on local allocation data, which identify how the national GRP is allocated to each DMA market, would provide more variation in the advertising exposure at the DMA level. However, we lack access to these data.

5 DMA fixed effects cannot be included in the regression model because the DMA-level advertising measures vary across DMAs but are constant within each DMA. Child's Daily Intake of Fast Food

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