Royalty Rate Structure in Case of Franchising

Article OPEN
Ivan Kotliarov (2011)
  • Journal: Annals of Economics and Finance, volume 12, issue 1 May, pages 139-156
  • Subject: Royalty, Royalty rate, Franchising, Franchisee, Franchisor, Risk, Income
    • jel: jel:L11 | jel:C51 | jel:L24

The present article contains an analysis of differences between licensing and franchising. It is demonstrated that models of royalty rate calculation developed for licensing should not be applied to franchising as benefits received by licensee and franchisee are differe... View more
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