Attitudes of Chinese consumers towards retail formats

Preprint OPEN
Staack, Tosten; Schramm, Matthias; Spiller, Achim;
(2006)
  • Subject: Retail and Distribution Management, Consumer Behavior, Store Preferences, Consumer/Household Economics,

The Chinese consumer goods market is widely considered to be one of the economic hot spots of the world. China seems to be the market with the largest growth potential within the next decade. Multina - tional retail companies, for example, Wal-Mart, Metro and Carrefour ... View more
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