Promotion and Fast Food Demand: Where's the Beef?

Preprint OPEN
Richards, Timothy J.; Padilla, Luis;
(2007)
  • Subject: consumer demand, discrete choice, fast food, pricing strategy, promotion, spatial modeling, Demand and Price Analysis, Marketing, C25, D12, I18, L66, M31,

Many believe that fast food promotion is a significant cause of the obesity epidemic in North America. Industry members argue that promotion only reallocates brand shares and does not increase overall demand. This study weighs into the debate by specifying and estimatin... View more
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