Methods of Evaluating Performances for Marketing Strategies

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Ioan Cucu;
(2005)
  • Journal: Annals of University of Petroşani,volume 5,pages73-80
  • Subject: market share, sales analysis, marketing cost analysis, natural accounts, marketing function accounts, traceable common costs, nontraceable common costs
There are specific methods for assessing and improving the effectiveness of a marketing strategy. A marketer should state in the marketing plan what a marketing strategy is supposed to accomplish. These statements should set forth performance standards, which usually ar... View more
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