Willingness-to-Accept and Willingness-to-Pay for GM and Non-GM Food: UK Consumers

Preprint OPEN
Moon, Wanki; Rimal, Arbindra; Balasubramanian, Siva K.;
  • Subject: Consumer/Household Economics, Research and Development/Tech Change/Emerging Technologies,

Our research elicited UK consumers¡¯ willingness-to-accept (WTA) discount in exchange for giving up non-GM food and willingness-to-pay (WTP) premium to purchase non-GM food. Eliciting only WTP does not provide sufficient information for determining substitutability betw... View more
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