The Regional Sales of Multinationals in the World Cosmetics Industry

Preprint OPEN
Chang Hoon Oh; Alan M. Rugman;
(2006)
  • Subject: regionalism, regional strategy, cosmetics industry, firm specific advantage, Avon, Gucci

This paper analyzes the regional characteristics and strategies of multinational enterprises (MNEs) in the world cosmetics and toiletries industry, based on the new work by Rugman on regional strategy. We test the proposition that MNEs may asymmetrically develop their u... View more
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