The Regional Sales of Multinationals in the World Cosmetics Industry

Preprint OPEN
Chang Hoon Oh; Alan M. Rugman;
  • Subject: regionalism, regional strategy, cosmetics industry, firm specific advantage, Avon, Gucci

This paper analyzes the regional characteristics and strategies of multinational enterprises (MNEs) in the world cosmetics and toiletries industry, based on the new work by Rugman on regional strategy. We test the proposition that MNEs may asymmetrically develop their u... View more
  • References (15)
    15 references, page 1 of 2

    Anderson, E. and Gatignon, H.A. (1986) Modes of foreign entry: A transaction cost analysis and Propositions, Journal of International Business Studies, 17(3), 1-26.

    Bartlett, C. and Ghoshal, S. (1998) Managing Across Borders: The Transnational Solution 2nd ed. Harvard Business School Press: Boston, MA.

    Burt, S., Davies, K., McAuley, A., and Sparks, L. (2005) Retail Internationalisation: From Formats to Implants, European Management Journal, 23(2), 195-202.

    Davidson, W. H. (1983) Market similarity and market selection: implications for international marketing strategy, Journal of Business Research, 11(4), 439-456.

    Euromonitor (2003) Cosmetics and toiletries: World market overview. Presentation material at Cosmetics Trends Presentation May 2003.

    Dunning, J. H. (1993) Multinational enterprises and the global economy. Addison-Wesley: New York.

    Johansson, J. and Vahlne, J. (1977) The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments. Journal of International Business Studies, 8(1), 23-32.

    Nolan, P., and Zhang, Jin (2003) Globalization Challenge for Large Firms from Developing Countries: China's Oil and Aerospace Industries, European Management Journal, 21(3), 285-299.

    Ohmae, K. (1985) Triad Power: the Coming Shape of Global Competition. Free Press: New York.

    Rugman, A. M. (2000) The End of Globalization. Random House, London / Amacom-McGraw-Hill: New York.

  • Metrics
    No metrics available
Share - Bookmark