publication . Article . 2012

Organizational culture modeling

Valentina Mihaela GHINEA; Constantin BRĂTIANU;
Open Access
  • Published: 01 Jan 2012 Journal: Management & Marketing, volume 7, issue 2 Summer
The purpose of this paper is to present a conceptual analysis of organizational culture modeling in the framework of system dynamics. Tom Peters and Robert Waterman demonstrated through their seminal research that organizational culture constitutes one of the most important key success factors in any company trying to achieve excellence in its business. Organizational culture is a strong nonlinear integrator of the organizational intellectual capital acting especially on the emotional knowledge field, and contributing significantly to the motivation of employees. Modeling organizational culture is a challenge due to its complexity and nonlinear phenomena.
ACM Computing Classification System: ComputingMilieux_THECOMPUTINGPROFESSION
free text keywords: integrator, modeling, organizational culture, system dynamics.
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