Pure Play vs. Bricks-and-Clicks: Who Reaps the Benefits of Virtual Retailing?
Albert L. Lederer
International Journal of E-Business Research (IJEBR),
Pure play and bricks-and-clicks represent todayâ€™s two major retailing models. The current study answers four questions comparing the two models in terms of the e-commerce benefits achieved and information systems management practices used to achieve them. It applies a...