Pure Play vs. Bricks-and-Clicks: Who Reaps the Benefits of Virtual Retailing?

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Youlong Zhuang ; Albert L. Lederer (2006)
  • Journal: International Journal of E-Business Research (IJEBR), volume 2, issue 4 October, pages 1-20
  • Related identifiers: doi: 10.4018/jebr.2006100101

Pure play and bricks-and-clicks represent today’s two major retailing models. The current study answers four questions comparing the two models in terms of the e-commerce benefits achieved and information systems management practices used to achieve them. It applies a... View more
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