Perceived Usefulness and Trust towards Consumer Behaviors: A Perspective of Consumer Online Shopping

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Lim Yi Jin; Abdullah Bin Osman; Mohd Suberi Bin AB.Halim;
  • Journal: Journal of Asian Scientific Research,volume 4,issue 10 October,pages541-546
  • Subject: Perceived usefulness, Trust, Consumer behaviour, Online shopping, Purchase Intention, Malaysia, Quantitative.

In this globalization era, the Internet has become an important tool for web browsing, social networking and even making online purchases. In Malaysia, few studies have examined the influence of perceived usefulness and trust on the online shopping behavior of consumers... View more
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