Growing Shopping Malls and Behavior of Urban Shoppers

Preprint OPEN
Rajagopal;
(2009)
  • Subject: Shopping malls, traditional markets, sales promotion, market ambiance, leisure shopping, recreational services, retailing, market congestion, customer value, consumer behavior
    • jel: jel:D12 | jel:L81 | jel:M31 | jel:R51
    acm: ComputingMilieux_COMPUTERSANDSOCIETY | ComputerApplications_MISCELLANEOUS

Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. Shopping malls attract buyers and sellers, and induce customers providing enough time to make choices as well as a recreationa... View more
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