The Changing Patterns of Advertising Strategy by Japanese Business Firms in the U.S. Market: Content Analysis

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Norihiko Suzuki; (1980)
  • Journal: Journal of International Business Studies,volume 11,issue 3 September,pages63-72

This article analyzes the changing pattern of advertisement strategy by Japanese business firms in the U.S. market. Taking the advertisement activities of four major industrial sectors that appeared in both Business Week and Newsweek during the 1965–1977 period as sampl... View more
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