The Impact of Mass-Media on Consumer Behaviour Among Children and Young People

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Adriana Anca Cristea; Mihaela Simona Apostol; Tatiana Corina Dosescu;
  • Journal: Knowledge Horizons - Economics,volume 6,issue 3 September,pages107-110
  • Subject: Marketing, consumer behaviour, mass-media
    • jel: jel:M21 | jel:M54 | jel:M14

We note that nowadays the mass-media discourse influences the consumer behaviour of children and young people, more specifically, it is obvious that it has brought about changes in many fields (i.e., culture, economy, society, etc.). Advertising messages which target co... View more
  • References (4)

    Doyle Roche, Mary, 2009, Children, Consumerism, and the Common Good, Lanham, Lexington Books;

    Jacobson, Lisa, 2004, Raising Comnsumer: Children and the American Mass Market in the Early twentieth Century, New York, Columbia University Press;

    Khan, Martin, 2006, Consumer Behavior and Advertising Management, New Delhi, New Age International;

    Lusted, Marcia Amidon, 2009, Advertising to children, Edina, ABDO Publishing Company.

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