publication . Article . Conference object . Preprint . 2007

The Impacts of Shopbots on Online Consumer Search

Jie Jennifer Zhang; Bing Jing;
Open Access
  • Published: 01 Sep 2007 Journal: SSRN Electronic Journal (eissn: 1556-5068, Copyright policy)
  • Publisher: Elsevier BV
Abstract
Online price comparison agents (shopbots) allow consumers to instantaneously receive price and other information from many online retailers. Online consumer clickstream data from ComScore Inc.demonstrate that consumers are increasingly using shopbots to conduct search. This phenomenon raises such questions as "how do shopbots change consumers’ search behavior?" and "do they reduce consumers’ online search?" Conventional wisdom suggests that consumers are expected to search less because shopbots have displayed prices and other relative information from retailers on the search result page(s). Surprisingly, this study demonstrates the opposite result. That is, cons...
Subjects
free text keywords: Sequential Search; Online Behavior; Shopbots; Internet Retailing; Clickstream Data; Service Quality, Marginal utility, Advertising, Empirical research, Clickstream, Consumer behaviour, Search cost, Price dispersion, Computer science, The Internet, business.industry, business, Service quality, Marketing, jel:L15, jel:C12, jel:D11, jel:D12, jel:D83
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publication . Article . Conference object . Preprint . 2007

The Impacts of Shopbots on Online Consumer Search

Jie Jennifer Zhang; Bing Jing;