Framing the frame: How task goals determine the likelihood and direction of framing effects

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Todd McElroy; John J. Seta;
  • Journal: Judgment and Decision Making,volume 2,issue August,pages251-256
  • Subject: goals, framing, Prospect Theory.

We examined how the goal of a decision task influences the perceived positive, negative valence of the alternatives and thereby the likelihood and direction of framing effects. In Study 1 we manipulated the goal to increase, decrease or maintain the commodity in questio... View more
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