publication . Article . 2007

Framing the frame: How task goals determine the likelihood and direction of framing effects

Todd McElroy; John J. Seta;
Open Access
  • Published: 01 Jan 2007 Journal: Judgment and Decision Making, volume 2, issue August, pages 251-256
Abstract
We examined how the goal of a decision task influences the perceived positive, negative valence of the alternatives and thereby the likelihood and direction of framing effects. In Study 1 we manipulated the goal to increase, decrease or maintain the commodity in question and found that when the goal of the task was to increase the commodity, a framing effect consistent with those typically observed in the literature was found. When the goal was to decrease, a framing effect opposite to the typical findings was observed whereas when the goal was to maintain, no framing effect was found. When we examined the decisions of the entire population, we did not observe a...
Subjects
free text keywords: goals, framing, Prospect Theory.
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