VIRTUAL SOCIAL NETWORKS AND THEIR UTILIZATION FOR PROMOTION

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Robert Stefko; Peter Dorcak; Frantisek Pollak;
(2011)
  • Journal: Polish Journal of Management Studies, volume 4, issue 1 September, pages 1-238
  • Subject: e-marketing, social networks, facebook

The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The m... View more
  • References (14)
    14 references, page 1 of 2

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