HIGH SCHOOL GIRLS’ SHOPPING MALL EXPERIENCES, PERCEPTIONS AND EXPECTATIONS: A QUALITATIVE STUDY

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Burcu Ilter TABAK; Ozge OZGEN; Bilge AYKOL;
(2006)

Alışveriş merkezleri (AVM), Türkiye’de özellikle de büyük şehirlerde ekonomik ve sosyal hayatın önemli bir parçası haline gelmiştir. İzmir’de halen sekiz AVM bulunmaktadır. Tüketicilerin ve yatırımcıların yoğun ilgisi doğrultusunda bu sayının artması beklenmektedir. Bu ... View more
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