publication . Article . 2002

Developing organizational structures for international marketing

Ioan Cucu;
Open Access
  • Published: 01 Jan 2002 Journal: Annals of University of Petro┼čani, volume 2, pages 18-22
International marketing represents marketing activities performed across national boundaries. The level of involvement in international marketing can range from casual exporting to globalization of markets. Although most firms adjust their marketing mixes for differences in target markets, some firms are able to standardize their marketing efforts worldwide
free text keywords: marketing, boundaries, trading company, strategic alliances
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