AUSES AND GRATIFICTIONS RESEARCH ON READING MOTIVATIONSE AND GRATIFICATIONS OFNEWSPAPER READERS

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Fatih Bayram;
(2008)
  • Subject: Uses and Gratifications Theory, Newspaper Readership, Journalism
    • jel: jel:Z00

Giving information is one of the main function of mass communication tools. Newspaper readers are using newspaper for different motivations. Gaining information, entertainment, leisure time activities, social integration is some motivations of media. Uses and gratificat... View more
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