AUSES AND GRATIFICTIONS RESEARCH ON READING MOTIVATIONSE AND GRATIFICATIONS OFNEWSPAPER READERS

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Fatih Bayram (2008)
  • Subject: Uses and Gratifications Theory, Newspaper Readership, Journalism
    • jel: jel:Z00

Giving information is one of the main function of mass communication tools. Newspaper readers are using newspaper for different motivations. Gaining information, entertainment, leisure time activities, social integration is some motivations of media. Uses and gratifications theory asserts that reader is active part of communication process and reading habits figure on social and psychological needs. Items from readers’gratifications are categorized by using factor analysis from questionnaire participants. In this study, researcher used random sampling from Eskisehir population. There are four basic motivations and gratifications from surveys: gaining information, entertainment, leisure time activities and self-actualization. “I read newspaper, because it provides me news†item is the most remarked option for participants. Also it has high-level mean with 4,70.
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