Consumer Product Perceptions and Salmon Consumption Frequency: The Role of Heterogeneity Based on Food Lifestyle Segments

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Yuko Onozaka; Håvard Hansen; Arne Sørvig;
(2014)
  • Journal: Marine Resource Economics,volume 29,issue 4,pages351-351
  • Related identifiers: doi: 10.1086/678928

Seafood consumers are vastly heterogeneous in terms of their knowledge, confidence, and perceptions about seafood. This article examines the relationship between consumer perceptions (healthiness, value for money, and convenience) and salmon consumption frequencies whil... View more
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