publication . Article . 2011

Impact of Economic Crisis on Business to the Franchise System in Romania

Parpandel Denisa Elena; Gãnescu Cristina; Codreanu Diana Elena;
Open Access
  • Published: 01 Jan 2011 Journal: strategy, product policy, entrepreneur, touristic products, services, volume XI, issue 1 May, pages 1,601-1,603
Abstract
Given the national context, but also international economic crisis, businesses are seeking the highest returns. Why would a business franchise win a bet? Because franchising is the most dynamic and powerful method practiced for business development and economic opportunity and the franchisee has the opportunity to become its own franchise architect of the scheme and detailed plan of procedures. Franchising remains a good recipe for business and crisis. What have changed because of economic difficulties are preferences Romanian entrepreneurs in this field. Thus, if two years before they were attracted to foreign brands, "business is now looking for not much money...
Subjects
free text keywords: franchising, business, crisis, profit., jel:M21, jel:M16, jel:E3

• Professor, PhD. Maurice Chenevoy, Directeur de l' Institute Universitaire Profesionalise, Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

• Professor, PhD. Jacky Mathonnat, Vice Recteur de L'Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

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