Marketing Culture. Summary of the conference Marketing culture in modern organization held on 1 June 2001 at Warsaw University.

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Piotr Modzelewski (2001)
  • Subject:
    acm: ComputerApplications_COMPUTERSINOTHERSYSTEMS

What do we mean when we refer to "marketing"? Are they the same thing as "marketing culture", but in a people context? Is "marketing the same as salels"? How can we find an acceptable balance between the strategy and the tactics? These are important questions, because o... View more
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