PRIORITIZED ACTIONS FOR MARKETING IMPROVEMENT: A TOOL FOR SMALL BUSINESS MARKETING PROGRAMMES

Article OPEN
Nikola Rovis;
(2010)
  • Journal: Interdisciplinary Management Research, volume 6, pages 244-254
  • Subject: Small business, Marketing management, Marketing planning, Management tools; Marketing programmes
    • jel: jel:M37 | jel:M31

Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small busi... View more
  • References (12)
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