The Process of Marketing Segmentation Strategy Selection

Preprint OPEN
Ionel Dumitru;
(2007)
  • Subject: segmentation strategy, differentiated marketing, strategic marketing, concentrated marketing
    • jel: jel:M31

The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and pers... View more
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